FAQ

What teams usually want to know before getting started.

Clear answers before any decisions.

We’ve collected the questions we’re most often asked — about our approach, expectations, and when advertising actually makes sense.
Start with a free audit
Image

1. What kind of companies do you usually work with?

We typically work with teams that already have some traction and want to make more deliberate advertising decisions.

This includes founder-led brands, growing e-commerce businesses, and lean teams that value clarity, structure, and long-term thinking over quick tactical wins.

2. Do you only work with Amazon-focused businesses?

Amazon is a core focus, but not the only one.

We also work with Google Ads and Meta Ads when those channels make sense within the broader growth strategy.

The deciding factor is not the platform, but whether advertising can realistically support your current goals.

3. How are you different from a typical advertising agency?

We don’t start with execution. We start with diagnosis.

Instead of jumping straight into campaigns, we focus on understanding context, constraints, and growth stage — and only then decide what advertising should do.

This often leads to fewer actions, but better decisions.

4. Do you guarantee specific results?

No.

Advertising operates in complex and competitive environments, and guaranteed outcomes usually ignore reality.

What we do guarantee is a structured, transparent approach, clear reasoning behind decisions, and honest feedback — even when the answer is that advertising is not the right lever right now.

5. What exactly happens during a free audit?

The free audit is a focused diagnostic review, not a sales presentation.

Depending on your setup, it may include:

  • review of advertising structure and logic
  • alignment with growth stage and objectives
  • efficiency and scalability constraints
  • demand and competitive signals
  • The goal is to provide clarity and next-step options — not to push execution.

    6. Is the audit really free?

    Yes.

    There is no obligation to continue working with us afterward.

    The audit exists to determine whether it even makes sense to work together — and under what conditions.

    7. What if advertising is not my main problem right now?

    Then we’ll say that directly.

    Advertising often amplifies existing systems rather than fixing them.

    If the core constraint lies elsewhere, identifying that early helps avoid wasted spend and misaligned expectations.

    8. Do you require long-term contracts?

    No long-term commitments are required upfront.

    We believe alignment and results should justify continued collaboration — not contractual lock-ins.

    The exact engagement model depends on scope, stage, and priorities.

    9. How do you handle confidentiality and NDA concerns?

    Confidentiality is a default assumption in our work.

    We don’t disclose client names, internal data, or sensitive details.

    Our experience is shared through frameworks, patterns, and decision logic — not through exposing proprietary information.

    10. What is the best way to get started?

    The best starting point is a free audit.

    It allows both sides to understand the context, identify priorities, and decide whether working together makes sense — before any commitments are made.